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You’ve probably heard it called Grey Vska Women Fashion Long Slim Parka Jacket Coat Hooded Zipper Vest – after all, that’s what it’s known by in most of the business world.

Here at Access, we call it client success and we have an entire department dedicated to it.Aphrodite Washed Skinny Jeans for Women Printed and Painted Embellished Womens Jeans (Made in USA)

Or you could call it member success. While not a buzz word, this would be just as relevant a term.

What am I talking about?

All these describe the idea that companies should strategize their business plan with the end user in mind. And little by little,Try My Best White Elegant Stand Collar Long Sleeve Button Black Striped Blouse it has taken over the business world mindset and become the preferred way to gain an audience’s loyalty – and all the benefits that come with it.

Posted by Gary Toyn on May 9, 2019 8:06:23 AM

When it comes to running a Yateen Winter Premium Plaid Print Infinity Scarf or loyalty program, your mama had it all figured out.

In honor of mothers everywhere (including mine who's been a mom for 71 of her 90 years), I’d like to share some life lessons learned from the mother hen herself – and how they can be used as best practices in running a successful membership discount club or loyalty program. ENVY BODY SHOP Spaghetti Strap Dress with Overlapping Scrunch Detail

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The term “generation” refers to a group of people born around the same time that share similar experiences and other commonalities.

Over time, there have been various studies done to compare generations on an array of topics. And we are about to add a little comparison of our own to that list.Taylor Dresses Women's Mesh Lace Dress

Given what we do here at Access (loyalty, loyalty and more loyalty); we thought it’d be interesting to dip into our stats pages to see how the thoughts, habits and values around loyalty compare throughout generations.

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Posted by Kendra Lusty on Apr 25, 2019 9:19:34 AM

Some businesses seem to have it made. They have a faithful following that only seems to grow year after year.

While it may seem effortless to big brands like Apple, Trader Joe’s, Starbucks and maybe even your competitor down the street, that’s just because you can’t see the thought and care that goes into their loyalty strategies.Thought ComfyCozy Bamboo Tova Coffee Cup Socks Set of Two Pairs, US Size 710

In fact, you can build your own wildly successful loyalty program by hitting the right notes for your organization and members. White Dickies Scrubs Women's Tall Gen Flex Junior Fit Contrast Stitch CargoHint: “right” could mean something very different for you than it does for other successful businesses.

There are a lot of reasons an association might want to build a new member benefits platform.Khaki Frieed Women's Warm DoubleBreasted Wool Blend Belted Long Trench Coat Some are attempting a formal loyalty strategy for the first time. Some may not be seeing the results they want and are beginning to rethink their solutions.

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We talk about customer loyalty a lot here on the Access blog. Not surprising, given that this is indeed a "loyalty blog."
 
When it comes to the topic of customer loyalty, however, we like to draw as much and as often as possible from what's happening in the real world. Using real data. In the pursuit of real results. 01 Black Women Leather Wallet High Capacity Crossbody Wallet
 
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That's why every year we lend our loyalty community a helping hand by gathering every relevant bit of customer engagement and loyalty data we can find.LEISHOP Women Faux Fur Casual Hooded Fleece Outwear Coats with Pocket Since new data emerges all the time throughout the year, we update these statistics at least monthly, if not more often, so be sure to bookmark or subscribe to our email.
 
Note: the stats below and others from recent years can be found as always on our Ultimate Collection of Loyalty Statistics .VIVIKI Womens Socks Super Soft Combed Cotton Socks Ankle Socks 3Pack 088 As we've done in years past, we'll continue to provide a link back to the original source of the data for your convenience. And if you have relevant information you'd like us to include, don't hesitate to drop it in the comments.
 
Enjoy!